Research Articles

• Customer Relationship Management: Bridging Traditional Marketing and AI-Powered Relationship Intelligence

  DOI: https://doi.org/10.62241/ijemd.36.0112.2391

  Noussair Abdelali charkaoui

  1-12

  Jul 06, 2025

  This study proposes a novel AI-augmented Customer Relationship Management (CRM) framework that bridges traditional marketing approaches with emerging AI-powered relationship intelligence. While conven...

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• Customer Return Rate Evolution: Toward Intelligent Personalization and Next-Best-Action Marketing

  DOI: https://doi.org/10.62241/ijemd.36.1422.2392

  Ali GLOJA, Bricy Zindou Fallou

  14-22

  Jul 07, 2025

  This study proposes a novel AI-driven framework for modeling Customer Return Rate Evolution (CRRE) by integrating intelligent personalization and next-best-action (NBA) marketing strategies within...

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• Toward Decentralized Creative Intelligence: Blockchain Technology, Digital Asset Governance, and Emerging Research Opportunities in Creative Industries

  DOI: https://doi.org/10.62241/ijemd.36.2343.2393

  Imane TOUNSI

  23-43

  Jul 09, 2025

  The rapid evolution of blockchain technology is fundamentally transforming the structure, governance, and economic dynamics of creative industries by enabling decentralized ownership, transparent...

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• The Impact of Social Media Advocacy, Criticism, and Emotional Engagement on Purchasing Behavior

  DOI: https://doi.org/10.62241/ijemd.36.4456.2394

  Charkaoui Mohamed SABIR

  44-56

  Jul 10, 2025

  The rapid expansion of social media platforms has fundamentally transformed consumer behavior, brand communication, and digital influence dynamics within contemporary marketing ecosystems. Consume...

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• Authenticity in Human Branding: Consumer Responses to Vulnerability Disclosure in Social Media Ecosystems

  DOI: https://doi.org/10.62241/ijemd.36.6071.2395

  Mawunou KANAGANY

  60-71

  Jul 14, 2025

  emphasizing authenticity, emotional transparency, and vulnerability disclosure as key drivers of consumer engagement and trust. However, existing research remains fragmented, offering limited unde...

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