Research Articles

• Customer behavior forecasting using machine learning techniques for improved marketing campaign Competitiveness

  DOI: https://doi.org/10.62241/ijemd.11.115.2322

  Nouri Hicham, Habbat Nassera

  1-15

  Dec 15, 2023

  Because of fierce market competition, businesses must participate in one-to-one marketing with clients. Using data mining and machine learning to predict client behavior has become a competitive advan...

  • PDF
  • Read Article

• The Role of Big Data in Management: Challenges and Opportunities

  DOI: https://doi.org/10.62241/ijemd.11.1628.2320

  Noussair Abdelali charkaoui

  16-28

  Dec 15, 2023

  The importance of big data in management and its difficulties and prospects are examined in this study. The goal is to understand how big data can be used in various management domains and find areas...

  • PDF
  • Read Article

• Leadership Resilience: Navigating Turbulent Organizational Waters and Driving Success

  DOI: https://doi.org/10.62241/ijemd.11.2938.2323

  Mawuli KAMGANG, Mawunou Nadège

  29-38

  Dec 15, 2023

  This research work has elucidated the significance of leadership resilience in effectively navigating challenging situations within an organization. Leadership resilience is a complex concept that inc...

  • PDF
  • Read Article

• Digital Transformation Dynamics: Unveiling the Current State in Business and Management Studies

  DOI: https://doi.org/10.62241/ijemd.11.3952.2324

  Ali GLOJA, Bricy Zindou Fallou

  39-52

  Dec 15, 2023

  The considerable interest among scholars in recent decades regarding digital transformation (DT) research is unsurprising. Nations, urban centres, economic sectors, corporations, and individuals unive...

  • PDF
  • Read Article