Abstract

The importance of big data in management and its difficulties and prospects are examined in this study. The goal is to understand how big data can be used in various management domains and find areas where organizations might benefit from its deployment. Big data management literature and research articles were reviewed in this study. To understand big data management difficulties and prospects, a detailed literature analysis was conducted. It covers many industries and managerial roles to provide a complete picture. Big data can improve decision-making and organizational performance across management domains, according to the research. Big data difficulties include data quality, privacy and security, staff shortages, and the complexity of managing enormous amounts of data. Big data offers greater customer insights, market segmentation, operational efficiency, and resource allocation, according to the report. This paper analyses large data management difficulties and opportunities to add to the corpus of knowledge. The insights help managers and organizations comprehend big data's potential impact and develop solutions. The study also emphasizes how big data solutions improve decision-making and operational efficiency for long-term organizational success.