Research Articles

• Problem of the resurgence of two-wheeled vehicles in urban transport in Bamako: The case of motorcycle taxis (Telimani)

  DOI: https://doi.org/10.62241/ijemd.23.0109.2344

  Mahamadou CISSE, Bakary Dagno, Ibrahima Dembele, Moussa Adama Coulibaly, Alassan Keïta, Alibourou Guirou, Abdoulaye Togo

  1-9

  Sep 15, 2024

  This article is part of the urban dynamics. Indeed, African cities are mostly confronted with public transport problems, which has a considerable impact on socio-economic life in the various agglomera...

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• Mega-sporting events: imbroglio of measuring legacies

  DOI: https://doi.org/10.62241/ ijemd.23.1023.2343

  Brahim Dinar, Sanae Hanine

  10-23

  Sep 15, 2024

  It is commonly accepted that mega-sporting events are catalysts for socio-economic development in developed and developing countries. They are of great importance today for economists and policymakers...

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• AI-Powered Marketing: Transforming Consumer Engagement in the Digital Era

  DOI: https://doi.org/10.62241/ ijemd.23.2436.2353

  NOURI Hicham

  24-36

  Sep 15, 2024

  Artificial intelligence's (AI) fast development has opened a new age of marketing marked by unmatched degrees of personalisation, automation, and data-driven decision-making. This study investigates h...

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