Abstract

This study examines how digital technology promotes sustainable entrepreneurship. It investigates the pros, cons, and opportunities of digital technology in sustainable businesses. This study examines digital technology and sustainable entrepreneurship to show how digitalization can help achieve sustainable development goals. The study uses qualitative research and case studies. To gain deep insights, multiple sustainable entrepreneurial ventures that integrated digital technologies are investigated. The cases are chosen for their unique sustainability and digital technology use. Interviews, observations, and document analysis provide a complete picture. According to the research, digital technologies are essential to sustainable entrepreneurship. They help entrepreneurs expand into worldwide markets, increase consumer base, and improve efficiency. Social media and digital platforms allow sustainable entrepreneurs to network, collaborate, and share best practices. Data collection and analysis using digital technology allow enterprises to monitor and optimize their environmental impact. Sustainable entrepreneurship adopting digital technologies faces hurdles such as low digital literacy, high startup costs, and cybersecurity threats. Digital technology integration presents opportunities for sustainable entrepreneurship, adding to the literature. It shows how digitalization may help entrepreneurs achieve sustainable development goals. These insights help entrepreneurs, policymakers, and investors promote sustainable entrepreneurship. This study also emphasizes the necessity for digital literacy training and regulations that encourage sustainable entrepreneurship's use of digital technologies.