Abstract

It is commonly accepted that mega-sporting events are catalysts for socio-economic development in developed and developing countries. They are of great importance today for economists and policymakers concerning the multiple political, socioeconomic, cultural, geopolitical, and environmental issues and effects as well as the Nation branding of the country that hosts them. The human rights dimension is also starting to gain importance because MSE can amplify discrimination and violence. This article examines this conviction by demonstrating how mega-sporting events generate a significant number of material and immaterial effects and legacies which could be both negative and positive. As a result, the organization of mega sporting events poses a real controversy regarding approaches to their evaluation and measurement.

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