Abstract

Green innovation and sustainable business models have become strategic imperatives for companies trying to attain long-term competitiveness in the face of increasing environmental concerns and changing stakeholder expectations. This study investigates the junction of sustainability and strategic management, looking at ways companies may include green innovation into their fundamental strategies to generate and seize value in a world with limited resources. Using strategic management theories like the Resource-Based View and Dynamic Capabilities Framework, the paper investigates the motivations, facilitators, and obstacles to implementing sustainable business models. The study shows how companies may use innovation not just to lower environmental effect but also to distinguish themselves in more eco-conscious markets by means of a conceptual synthesis and illustrated case studies. The conversation underlines more the part of leadership, corporate culture, and policy consistency in promoting green transformation. This study adds to the increasing body of work on sustainable strategy and provides useful ideas for managers and legislators trying to match economic success with social and environmental responsibility.